Please focus on a combination (pictorial + wordmark) logo type. Either part by itself would make a strong representation of the brand. Modern, clean, simplistic. Please DO NOT use dancing people figure in the logo.
DanceOne is one word with no separation. The company will be a centralized platform for many services such as: DanceCast (for our OTT and streaming service), DanceOne VR (for VR service)... etc. We want to keep all product logo style to be consistent, so the logo needs to play well with other product logos and easily edited to create additional logos for future products. Please definitely play around on emphasizing the "one" or the letter "O".
The logo will be used on dark background majority of the time (website, apps, display banner and other marketing materials all will have near black background), but please do have a version ready for a light background. So please pick the color palette accordingly.
The pictorial part of the logo will be converted as the basis of our app icons (iOS, apple tv, android, android tv, Roku, amazon fire, and xbox one). The logo will also be used during live videos and recorded videos.
I hope I provided some useful information. Please feel free to contact me for more clarification. Thank you very much!