I was very pleased with how the process worked and Ameng's willingness to make many changes that I suggested, even if some of my ideas weren't very good. Ameng's concept seemed much more original than other designers.
Great work. This was exactly what I was thinking of.
How duanemercer started their logo design journey
Who are you known as?
Accurate Wealth Management
What’s your company slogan?
Guidance for a lifetime
Tell us a bit about who you are and the people you reach
Target Audience: Retired individuals or those nearing retirement with a high net worth. Our average client age is 69.
We are a financial services company that provides investment advice and account management to our high net worth clients.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I have attached the logo of our parent company, Accurate Advisory Group. We really like the compass element of that logo and the overall feel but we need Accurate Wealth Management to incorporate these elements and feel like it is still the same company family while still maintaining its own colors and look and feel. We own the copyright to the existing logo and for the purposes of this project, will fully allow designers to use any existing parts in the creation of the Accurate Wealth Management logo. While we aren't requiring that the Accurate Wealth Management logo use the exact same fonts, the ones used were Caslon 224 Std Medium, Hurme Geometric Sans 1 and Zapfino. I was thinking maybe something with the compass element more subtle in the background. I look forward to receiving your design.