April@SHEwear got their new logo design by running a design contest:
Earth friendly, global, cool, youthful & socially responsible. Create a logo that feels strong & represents a movement.
Check out April@SHEwear's Logo design contest…
Zuberi is a new product line that will launch in early 2015. 100% of the profits from our sales will be used to support our non profit, Days for Girls International. The product line includes panties and eco friendly feminine hygiene op-tions. However, we want our logo and branding to be unexpected and memorable among it’s competitors. Through additional messaging, consumers will know that their purchase is helping change lives. We want them to like the style. To think, this is for me. It says I am unique and I am a part of something bigger in this world. Think of Toms and their fun patterns- they feel special, reflect the buyer’s personal style and yet also the purchase reinforces a bigger movement. Our products are good for girls and good for the earth. Zuberi is a unique line allowing consumers to enjoy quality products while giving back. With every purchase of either a pair of panties or a washable hygiene kit, the consumer creates long-lasting change. Target Market • Preteen to early teen • These are young women who are self conscious when buying these products, a bit uncomfortable with growing up and everything it entails. They are heavily influenced by friends’ reviews and opinions. • Advertising to this market has a very empowering feel right now. It’s about girls and young women being strong, competing on the same level as their male counterparts, giving them the tools and information that levels the playing field. It’s not about pink, or traditional female symbols and language. But still resonates as female, not male advertising. • Earth conscious women/Change agents • These are women beyond their teenage years who care about the environment, what they buy says something about that philosophy. They are vocal and will share when they find a good product that has sustainability. They see their place in the the world as having a large impact, they are part of a bigger picture. • Shopping do gooders • These women have to like a product first, and if there’s a charitable angle, and they like the product….then they are in. The cause strategy tips them to buying. They are the ones who are socially conscious, but selectively.
Zuberi is the unique and playful name of our new product line. Zuberi means strong. We are a non profit organization, Days for Girls International, that helps girls and young women all over the world. We believe every girl in the world deserves education, safety and dignity. We want #StrongGirls everywhere. We really want an award winning logo. We're not looking for logos that are generic, cold or look like clip art. We're seeking creativity. Consider exploring symbols and African tribal patterns, but that should not be the main focus. A hint might work. We are targeting women and girls, yet want it to be strong! We are exploring the use of quotes for the packaging and marketing campaign. This doesn’t affect the logo design, except in terms of tone and attitude may serve as some direction. Considerations include; how this logo will look on social platforms as smaller icons (either the whole logo or just the “Z”) and a possible logo lock up option with a hashtag such as #StrongGirls
$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at ¥32,199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
April@SHEwear collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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