eyesFinder is a new company which provides a Visual Search service via a simple mobile App: "take a picture, do a search"
Let me tell you a little more about eyesFinder. We are currently a team of six people, and are in the concept and prototype phase of creating a new company. I’m an experienced entrepreneur – this will be my 7th company (!) – and the other people involved are all friends and ex-colleagues from other projects. We’re very excited about this, visual search is going to be huge.
The basic concept is in the attached picture. We are creating a mobile App which enables everyone to do Visual Search. You see something, you take a picture, do a search. And the search results will tell you what you’re looking at along with links, pictures, and additional information.
We plan to offer this as a free service, supported by unobtrusive advertising interspersed in the search results. There should be a lot of interesting opportunities for advertisers, especially when the search results are combined with location information from the mobile device. You see a pair of shoes you like, take a picture, do a search, and you find out what kind of shoes they are and where you can buy them. Etc.
Once we get the basic visual search capability up and running, we plan to package it as a service which other companies can use to enhance their products. Maybe there’s a museum that wants to add visual search to their exhibit descriptions. Or a national park. Or maybe a manufacturer that wants to be able to use visual search for their parts catalogue.
I have a lot of experience with medical imaging, and visual search could be an amazing capability for physicians, especially radiologists and pathologists, so they can use visual search to aid their diagnosis.
We plan to charge partners for the use of our visual search engine on a volume tier basis.
So … I think we want a logo which is clean and simple, and which expresses the basic idea of “visual search”. Elements we’ve talked about include eyes, cameras, and lenses for “visual”, and magnifying glasses and question marks for “search”. I have been thinking more along the lines of a simple icon rather than a wordmark, but perhaps a combination of icon with words would make sense too. I have personally always been attracted to logos that mix figure and ground, but that’s just because I find them visually interesting.
Cheers and thanks in advance, we look forward to working with you!