FRESH AND HIP LOGO FOR NON-HIP INDUSTRY (IT)
We need a clever yet trustworthy logo for our company Valo Intelligence.
* "Valo" is Finnish and means "light" (as in sunlight, opposite to darkness) – thus the logo should point out us being bright in many senses 😉 In other words - sunny personalities making smart/sharp solutions.
Logo to describe best our business looks young, hip and cool - and at the same time professional.
• “VALO” has a special meaning in our language (light, as opposed to the darkness)
• For Finnish people it is especially dear, as out winters are dark and cold
• We think word can be present in the logo in many ways – colours, icons ..
Our needs (I added specs May 26th )
• “Valo” is the main part of the name and should be emphasized.
ICON (not necessary, text font is ok too)
• We are not looking for the plain icon “V”
• WE WANT LIGHT (VALO) DEFINITELY TO BE PRESENT IN THE LOGO (think of a logo that says “Spoon Company” and has S-icon next to it, not good)
• Colourful logo with vibrant colours and more than one, blue is not the favourite
• The logo has to work as monochrome and with colours
NOT A TRADITIONAL IT COMPANY
• Although we are offering IT stuff, anything too masculine, conventional or serious is not for us
• we are vibrant, agile, young, and pleasant to work with
LOGO IN GENERAL
• We are from Finland, so minimalism is the key, love scandinavian simple things (maybe IKEA tells it all)
• Some sparkle to the design. The logo has to have some energy to it.
• Looking for a professional design. We can do some logo design ourselves but we are now looking for professional/innovative touch that we couldn't come up with by ourselves and with our tools.
• NO: too masculine, serious, conventional, colour blue dominating, plain icon "V" (need light/brightness to be present in the design)
• YES: sharp, smart, young, energetic, non-conventional, modern, fresh, playful, minimalistic, easy-going, creative, scandinavian