How benjaminmcphee started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
It is the logo for a video channel / on-camera duo (male and female) who teach their audience about the genetic/biological/evolutionary differences between men and women, and then discuss how those differences manifest themselves in relationships today, providing both insight and humorous commentary. Target audience is millennials who are looking to learn about genders, get some perspective on relationships, and be entertained in the genre of the interacting sexes. It is DEFINITELY light-hearted and playful, but it's edgy / uncensored, as well as informative.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
- it will be SOMEWHAT tied to the brand, This Is Your Brain On Dating (http://yourbrainondating.com), but in NO WAY does the branding need to match at a VISUAL level; the CONTENT of that site should provide some personality inspiration
- there is an image that we like, and that is attached...what we liked about it was how it is formal but not TOO formal, it looks well-produced (rather than sketched), it contains BOTH male and female representation and it gives reference to the fact that the material will be "scientific"-ish / related to biology in some way...