Hello! My company RemodelMate is a web/mobile based platform that facilitates home improvement transactions between homeowners and contractors. Our brand is predicated on TRUST and TRANSPARENCY. The home improvement industry does not have the greatest reputation and is often considered "shady" - we're trying to change that! We literally want to be the "RemodelMates" to our customers and help them every step of the way. Our current logo is attached below. The most important point here is that we really want our new logo to convey our core values of trust/transparency as best as possible.
Our primary target market is homeowners between the ages of 25-55 who are tech-savvy and comfortable with using digital services. Additionally, since WOMEN make 85% of home improvement purchasing decisions, we want the logo to be as neutral, or skewing towards feminine as possible. Any logos that look too masculine will not be considered.
I've attached the logos of a few of our competitors. Our competitors' logos have variations of actual homes and we're trying to see if there's a way for us to incorporate both the home aspect and the "RemodelMate" aspect.
One idea I would love to explore is the concept of a puppy and a home in a logo. Or possibly a puppy with some element of home improvement (tools, etc). As a homeowner's RemodelMate, we want to be their "best friend" throughout the entire process. Dogs are known as man's best friend. So let's see if we can create a mascot for RemodelMate. Perhaps a puppy with a roof over its head? Please come up with your own ideas as well. I do not want the only designs to be the examples that I mention.
Another idea would be a home with an added element that portrays our core values of transparency and trust. One concept that we have liked thus far in the submissions is a home with helping hands underneath. Variations of this would be great as well.
I gave you two examples of what we think we'll like. PLEASE feel free to come up with your own ideas as well. We want to work with the most creative designer so bring your best ideas to the table...and then we can continue working in the future as our brand spreads :-)
KEEP IT SIMPLE!