Peter Oswald got their new logo design by running a design contest:
Help Darwin Clothing with a new logo
Check out Peter Oswald's Logo design contest…
A business casual clothing line that fits men with athletic body frames. Examples can be college men who play sports or range to men in the financial work force who were former athletes and still stay in great shape. I.E. Running, Lifting, Swimming, Biking etc. *The original clothing will be button down shirts and 'polo' shirts.
Logo types to explore
I will list a few ideas/directions we have about what we envision the logo looking like: 1. We would like Darwin written in an elegant, luxurious way. *The Company name derives from Charles Darwin because of his term "survival of the fittest". This is a clothing company made to fit athletically built men. Just for a quick background to better understand where this information comes from. 2. Darwin worked with Finches (the bird) while on the Galapagos Island. Incorporating an elegant finch as the logo is something we would like to see. It can be the head, the entire bird , anything you that your creative mind can think of. 3. Darwin's boat was called The Beagle. We would not like a dog drawn as the logo or the word Beagle, but would like to see a great 19th century looking ship as the logo. Maybe even incorporating a small finch onto the ship. Just some options. The design we are essentially looking for can be described as, classical, up-scale and is immediately eye popping to a customer or someone viewing the logo. We want to everyone to know this is our company.
$295 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at ¥32,199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Peter Oswald collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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