We are the "parent" company of several websites that sell different products. Currently our portfolio of websites sell commercial refrigeration door gaskets, spare parts for commercial ovens and fryers, cutting boards (that chefs use), and home air conditioners. We will get into more stuff but most of our experience and knowledge is in blue collar stuff (like parts and stuff) that go typically b2b, sometimes b2c
Our target audience is restaurants, hotels, and anyone with a commercial kitchen. We also target homeowners and anyone that needs a/c. I would say 80% is business, 20% residential.
Really the mix changes based on the web site. Since we are the umbrella so to speak of them all we would use our logo to mainly target TALENT! As we grow we need the right people on our team. They need to be outgoing, fun, a little crazy, and have some web skillz or want to run a business. We come from the "working with your hands" side of the world, fixing fridges and such, so we are happy to get dirty, but find we often are stuck behind these damn boxes with keys on them pecking all day long.