Scotta needed a new logo design and created a contest on 99designs.
A winner was selected from 230 designs submitted by 22 freelance designers.
HelpScore.com
HelpScore will help home owners make confident decisions on providers for home maintentance, repair and improvement.
Here's some ways that I describe my goals around the HelpScore service. It is meant to be a functional site that is used by all homeowners to find professionals for their home projects. Some demographics about home owners.
- Higher income brackets spend more on home pros.
- Age. 35+. Each age bracket above is even more desired.
- Race in order of priority: White, Hispanic, Black, Asian, Other
- Decision makers or more female than male.
The site will strive to be very functional, trustworthy, simple, elegant/beautiful, friendly.
This service will be about connecting people. Homeowners will be getting connected to professionals who will work on their house. So the logo should be about people not technical. This seems most relevant when looking at fonts. I don't wont the font to look mechanical or sci-fi.
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