Impact Embedded is a new, small (just me for now) technology product development firm that specializes in circuit board level electronics design, but with capabilities to provide systems with fully integrated electrical, mechanical, and software engineering aspects.
The name Impact Embedded is intended to evoke the idea of "embedded systems" which is a category within electronics that includes devices with custom programmed processors/microcontrollers that give the device smart capabilities. Impact is intended to inspire thoughts of products that have a meaningful impact on the world as well as the impact that the embedded electronics has on the functionality of the device.
The target audience is other businesses (start ups or larger technology companies) or inventors who are looking to create a new device. Impact Embedded can do the circuit board designs or the full product development for those customers. The customers should be familiar with imagery related to circuit board design, schematics, CAD drawings, etc.
I think I would like the logo to be a relatively simple visual representation of the tag line "transforming great ideas into reality." I like some of the ready-made logos that evoke circuit boards, gears, etc, so maybe something along those lines. You folks are the pros so I would love to see what you can come up with! Ideally I would like for someone who sees just the logo (including company name and tagline) to have a basic idea of what Impact Embedded does.