The attached file is our current company logo. The logo we are looking to create is for a product offering that we will also use to create a microsite off of our main site, http://www.loyaltymethods.com. Our current customers include Starbucks, Southwest Airlines, Alaska Airlines, Holland America Line, to name a few.
We have been implementing loyalty systems, using Oracle Siebel, for the past 4 years and have had enormous success; we were referred as the "Navy SEALS of Siebel loyalty and marketing" by a software company, describing us to a potential client. With this product we are reaching a market of companies who are looking for a turnkey solution more so than the typical buying and hosting large software packages.
The logo should portray LoyaltyCloud360 as a solution that offers world class infrastructure, world class Application Software, Industry-targeted implementation expertise, and Strategic thinking. The product is a turnkey solution that is simple to buy, simple to operate, simple to integrate, and simple to evolve/grow.
One idea that we initial had was to have an L inside a cloud with an arrow circling the cloud. We were trying to tie in what we typically hear from our customers in that they want to get a 360 degree view of how their customers purchase and use their brand, thus the 360.
The cloud represents the Amazon Cloud infrastructure that the platform will be hosted on. Customer loyalty and loyalty programs are the business process that we are supporting for our clients.