We ran this contest three weeks ago but decided to take one more go at it. The logo needs to work as a stand alone icon.
Colors: Move to three colors, keep the blue and green, add another color and try different PMS colors of the blue and green
Font variations: not the same serif font that they all used on the last round, we are open to serif and sans serif typefaces
Specifics: eliminate asterisk, make logo less corporate looking
Key words: connect, community, partnership, clarity, insight, dynamic, strength, support
Client base - Living in Sonoma County, our clients are sophisticated in a laid back, casual way. They are intelligent and driven, but their lifestyle is centered more on quality of life than keeping up with the Jones'. Our goal is to portray a business that is worthy and capable of their business, conscious of their goals, and able to connect with them on many levels. Advisor, friend, confidant. No asterisk between Salmon and Felte (Their current site contains an asterisk)