Welcome designers! We are most eager to see your talent in action as our logo takes shape...from what we've seen so far from other contests, we see more than enough potential in all of your talents.
To begin, please try to incorporate as many of the following element into your design. We are seeking an excellent logo solution that fully represents our goals and philosophy. Our logo will be the most important part of our company's face and we want to put our best foot forward to all of our potential clients. ***Use the uploaded files only as a guide. The Valknut design has some meaning for us on an abstract level...but we don't want it to look barbaric or Viking as you may see from Google searches; we are interested in a sophisticated interpretation***
Most importantly, we want to see your creativity! Surprises are most welcome!
ArcaNexus is meant to be a long-term company with an intense focus on the future, its potential, and the technological and informational solutions that we can provide to enhance humanity. The company's philosophy is based on Futurist thought of Humanity+. http://humanityplus.org/ (please visit this site and review the mission and Transhumanist Declaration section under the Learn tab before designing anything) and we intend to be a business that helps drive this movement. We will do this in part by interconnecting vast amounts of information that already exist into decision platforms in order to achieve our goals of enhancing and serving humanity, and this is reflected in our name. We also intend to buy and create sub-companies as needed to accomplish our goals.
Words that describe ArcaNexus (please refer to these words for checks and balances while designing the logo):
New, Progressive, High-Tech, Intelligent, Dynamic, Long-Term, Stable, Rational, Balanced, Excellent, Scientific, Inviting, Inventive
I like light, medium, and dark blues to give a crystalline effect. I am open to other ideas however.
Symbol Texture/Structure Ideas:
Water, Crystal, or anything that elicits higher knowledge and intuition. Build around the Valknut design or a similar pattern. We are all about lucidity.
I like a futuristic yet subtle font. As we are not a traditional company, we want our font to reflect the criteria cited below. Nothing too outrageous...please refer to the Words cited above.
Our audience consists of anyone who wants to maximize and enhance their health, decision-making abilities, and quality of life through technology, information and automation.
1. The first sub-audience are middle to upper-middle class college graduates in their 20's and 30's who are social, professionally-minded, and competitive. Most likely big-city dwellers.
2. The second sub-audience are anyone interested in green technology, global sustainment, and strategic planning. These are people who share the same philosophies with Humanity+
3. The third sub-audience are people who are resistant to change and anything new; we want to invite them to the benefits of our services and their value to humanity. (Not necessarily an audience, but a goal nevertheless).
**Most importantly, we want to be as broad as possible. We are a think-tank and our products and services will grow and expand into other areas that we have not predicted as of yet; our audiences will shift and change as time progresses.
We at ArcaNexus wish you best of luck in the design process. We will be here to provide updates as needed along with as much feedback as we can supply. Thank you very much. Have fun!