This is a free piece of software that enables green industry businesses (like irrigation contractors, lawn mowers, landscapers, etc.) to electronically retrieve invoices from their distributor and import them into their QuickBooks Accounts Payable (AP).
So in some way the logo should convey fast, electronic, digital, but in a clean, simple design that fits our general brand identity (see attached docs). And also highlight the AP (a different shade, color, font, etc.) so folks get the accounts payable aspect. And, if possible, since it's free, have a young, vibrant, free energy to it.
Users are generally not the most tech savvy. They're great at working in the field and fixing things, but managing the day-to-day business operations isn't a strong suit. Depending on their size, typing invoices into QuickBooks so they can pay them can take 3-5 hours a week. So being able to electronically retrieve them and import them in seconds will save them a ton of time, at no cost to them.
So ASAP is a quick, easy way to eliminate manually data entering invoices into accounts payable.