Innovation Showcase logo for tech event
simone.johnson needed a new logo design and created a contest on 99designs.
A winner was selected from 76 designs submitted by 12 freelance designers.
One of the designers who made it happen
How simone.johnson started their logo design journey
Who are you known as?
Innovation Showcase
Tell us a bit about who you are and the people you reach
CableLabs is a research and development non-profit that develops new technology for the cable, broadband and wireless industries. Our target audience is CEOs and CTOs of multiple-systems operators (MSOs). For this logo specifically, our target audience is also CEOs and CTOs of startups in technology, cable, broadband and wireless.
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Other notes
The logo must say, 'Innovation Showcase'. This logo is going on both the CableLabs website (http://www.cablelabs.com) and the UpRamp website (upramp.com) and should compliment the CableLabs and UpRamp logos. Please refrain from using red and blue in the logo! This logo should appeal to more conservative people in tech (professional) while also appealing to millennials in the startup ecosystem (playful). Please experiment with colors that compliment red, teal blue, black and white. Please refrain from using icons such as lightbulbs, cables, wi-fi symbol etc. If you do use iconography make it more abstract rather than literal.
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