The designer was a pleasure to work with, and incorporated our desired concepts into the final logo, including strength, serenity, and adventure. The designer also provided mock-ups of the logo against various backgrounds and settings, which we found very helpful.
How USASynchro started their logo design journey
USA Synchro was established as a nonprofit organization in 1977, and is the United States national governing body for the sport, recognized by the International Olympic Committee, the United States Olympic Committee and FINA (Federation Internationale de Natation Amateur) — the international governing federation.
Tell us a bit about who you are and the people you reach
USA Synchro organizes, participates in, and promotes a variety of competitive events each year. These events begin at the local level and continue in the following categories: Age Group (12-19), Junior (15-18), Senior and Masters (20+).
This specific logo will need to appeal to female athletes in their teens.
Logo must include the official title of the event: "2011 U.S. Junior National Synchronized Swimming Championships". The date and location should also be included (Clermont, Florida; March 31-April 2). With the meet being in Florida we are not opposed to a "beachy or "tropical" theme but it is not required. The USA Synchro brand itself focuses on 6 P's: Patriotism, Power, Perseverance, Personality, Performance, and Precision. These should be a guide for you in your designing. We like very crisp, professional logos. Just because it is a women's sport doesn't mean it should be pink and soft. The logo should also incorporate the USA Synchro logo. If your logo isn't red, white, and blue, it usually works to grey out or black out the logo and out it in the background. You can view last year's logos at http://www.usasynchro.org/Events/ch…amps10.htm. My favorites are Collegiates, Open, and Masters.
Please also remember that this logo will be both screenprinted and embroidered on event shirts, so I wouldn't get to intricate with your design.