We are a fashion forward, lifestyle activewear brand (think of Lu Lu lemon fabrics and cuts but styled for brunch) sold by entrepreneurs around the world.
As opposed to selling our clothing line in retail stores, our sales reps are selling goods to raise funds to reach a financial goal, explained in detail on their custom built site (i.e. money to enter a competition, money to take a class etc.).
In addition, 10% of net profit from each sale is donated to various charitable organizations fighting to stop Human Trafficking.
Human Trafficking is the process by which a person is recruited to be controlled and held captive for the purposes of exploitation, ranging from working in manufacturing facilities to the sex trade industry. We are working with organizations to create awareness about the issue, raise funds to help free individuals from their unethical contracts and help transition them back into society.
Mission Statement: We support people who dream big, empower them to surpass their goals and change the world doing it.
1) Empower: Our system gives anyone the opportunity to build their own business; we work hard to educate and assist them to help them find success and achieve their goals.
2) Dream Big: No goal is too big, no dream is out of reach. If you believe in yourself anything is attainable. Great ambition is the passion of great character.
3) Success Redefined: For some, a salary is life's reports card; we don't agree. A portion of proceeds from every sale is used to improve lives around the world. We, and our reps, are responsible members of the global community.
1) Ethona - Inspired by the Greek term Ethos, meaning the fundamental character of an individual or society or the character or disposition of a community, group, person, etc.
In my mind, our name represents the strength of character our brand hopes to inspire in others.
You may find a different meaning, please feel free to get outside the box and experiment! I'll get you feedback asap.