Our app is designed to help create emotional and entertainment focused experiences, with location playing an integral role. The main concept is using the actual environment created by a location to enhance the experience of receiving a message or content meant specially for you. Users do not know the content of their Iggy until they arrive at the location. So opening the message is like a surprise for them, like receiving an unexpected present, discovering a treasure, receiving a complement/encouragement/praise, for finding the right spot.
Content will be presented in a way that is simple, elegant, and beautiful, that creates a happy, special experience for the user. I don’t want it to have the feel of a tech app, but as much as possible, it should have the feel of sophisticated offline media, like a nice scrapbook/photo album, design magazine, art or fancy stationary. Think about it like an expensive, classy, high-end gift or a treasure. I also feel there is potential for a higher concentration of women users for this app, so I want to make sure the design has elements that embrace this.
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