See attached creative brief!
Problem: Schools are more regulated now than ever before.
Our company, CompliSpace, helps schools simplify the way they meet these obligations so they can focus on what they do best – teaching and caring.
We do this by
• Providing customized policies and procedures that are specific to an industry (we write these documents for our clients so they don’t have to or we help them ensure their existing policies are compliant with current laws and best practices)
• Keeping these documents up-to-date with legal changes and commercial best practices
• Delivering those documents through a software tool that puts everything in one place, so answers are easy to find
• Consulting to make it work within schools
This Design Task
We are developing a new product that will help schools ensure they are meeting their legal obligations and protecting teachers and students on school excursions or field trips.
This new product is called Plan-Check-Go
We need a logo developed for Plan-Check-Go
Plan-Check-Go will be written as initial caps and hyphenated in documents. We might include an ! as part of the name – Plan-Check-Go! We are exploring ideas and are open to your interpretation for the logo design.
NOTE: While schools/education are our primary target audience for this product, it will ultimately be used for other types of excursions as well (retirement and nursing home communities for example)
Also, our industry is a combination of law, boutique publishing and technology. I've selected technology as our industry for this brief, but just be aware of that please.