Most other companies that sell sewing patterns (with the exception of Vogue) use a script font; I prefer to use a serif font to set Vesta apart and to emphasize the reliability and good structure of the patterns themselves. I also chose to use a serif because each style is created for two different women's body types, which I am calling the "A" shape (pear-shaped figure) and the "S" shape (more proportionate, ready-to-wear sizing) -- these shapes only come across in a serif. My chosen serif at the moment is Rabenau Book; it has a pleasing amount of femininity, but I'm open to alternatives or even a script. English 111 Adagio is the other font that appear in the attached packaging.
I'm attaching a draft of the packaging for the patterns themselves. It's still missing fashion illustrations, final technical illustrations, and decoration, but the information layout is pretty much finished. I'm also attaching the most recent version of the logo (with the golden domestic goddess holding the needle).
I really like this logo, however, when the fashion illustrations are included on the pattern front, I think that having multiple human figures and faces (one in the logo, and a few different figures in the fashion illustration) will be cluttered and confusing, and the oval shape of the logo doesn't fit well on the package itself, so I'm looking for something simpler and more flexible. I'd love to keep the idea of the domestic goddess if possible, but the current version is just too complex.
I'm also attaching a few additional reference images that caught my eye. The last three images are representative of the style I hope to use for the fashion illustrations themselves.