Jason.riederer got their new logo design by running a design contest:
Logo for Higherdown - the TOMS Shoes of Jackets
Check out Jason.riederer's Logo design contest…
We're a down jacket company with a higher purpose. We're applying the TOMS Shoes one-for-one business model to jackets and giving away those jackets to needy children in the United States.
Logo types to explore
The purpose of higherdown is to promote social good. "We are a jacket company with a higher purpose." For every jacket purchased, we give a new jacket to a child in need. Side note - Down quality is determined by its "fill power" rating and the higher the fill power, the warmer and softer the product will be. So the name higherdown not only refers to our higher purpose, but also our use of higher quality down. My vision for this logo is to take a straight-forward shot of the all-white embden goose with it's angel-like wings open. This company does not have a religious affiliation, but I would like the wings to be the focal point of this logo to highlight the use of the word "higher". I want this logo to be powerful and iconic, similar to Jaguar's and Tristar's logo. But as always, I'm open to artistic interpretations.
$295 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at ¥32,199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Jason.riederer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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