** Please Read "Logo Criteria" At The Bottom Of This Prompt **
We are a lighting manufacturer that sells bulbs and fixtures. Our company's main goals are two-fold: (1) to offer energy savings without sacrificing brightness or functionality and (2) to offer contractor-friendly products that are affordable without sacrificing quality.
Our target audience are contractors and facility managers at schools, campuses, and corporate buildings. Our labeling will also be seen by business administrators, procurement specialists, and members of finance teams.
-> The words "Accord Lighting" must appear clearly and in full
-> Designers have creative control over color. HOWEVER, the logo must hold up when printed in black and white AND when displayed in color.
-> Simplicity is key - we want the name of our company to stand out in a way that is memorable.
-> PLEASE NO PLAYING OFF OF LIGHT-BULBS. The concepts of light, brightness, the sun, and illumination are acceptable. Feel free to come up with your own ideas.
** LOGO INSPIRATION **
-> If you are interested in seeing the logos of other similar companies, you can visit the following URL and click on any business name for their logo. They are all in our field: https://www.lightfair.com/browse/#/exhibitors