Technology/ Computer Hardware
1. The logo is going to be used for the company´s image in general but most importantly for the Luvan brand, printed in products and packaging. The products are consumer electronics (RAM and Flash Memory devices, tablet PC’s, MP4 players) therefore the logo should be easy to read in small devices and at the same time suitable for many formats and sizes.
2. Products with the new logo would be exhibited in big and small retailers; therefore the logo should be memorable.
3. Competitors: PQI, Kingston, Sony, LG.
4. Product and Company attributes: Quality and innovation.
5. Brand Personality: authentic, edgy/cool attitude and sophisticated.
6. Luvan Corporation will provide raw material for computers retailers as RAM Memory which is for the distribution channel however most of the products that the company will sell are for end consumers (Flash Memory devices, tablet PC’s, MP4 player) which the target characterize for been trendy, young and adult consumers interested in technology and are looking for innovation, efficiency, flexibility and quality, they are always connected and desire instant result. They interested in the new thing because it is cool, and they tend to move on when it stops being cool.