As I mentioned previously, NexReel is self-promotion platform that helps individuals aggregate their social media and market themselves to new audiences. Currently, our tagline is "Promote yourself to the world!"
Our website is going to be targeted at a lot of creative individuals in a younger demographic (18 - 35). More explicitly, we are targeting musicians, artists, photographers, actors, designers, architects, athletes, and performers.
Because our target audience consists of young, creative individuals, we want a logo that is simple, bold, and really pops. Our goal is to create a product that is vibrant and modern and we want a logo that reflects that.
I've attached two screenshots that should give you a better idea of what we're doing. The first is an early screenshot of our landing page (still under construction). As you can see, our landing page has a gray background with bright color accents to give a high-energy feel without being overwhelmingly colorful. While we're currently featuring pink, purple, orange, and green among our color accents, we're not opposed to focusing on a more selective color palette, nor are we opposed to doing the opposite and using the entirety of the rainbow spectrum.
The second screenshot is an example of a NexReel profile page, which is where our users aggregate their content and promote themselves to new audiences. These profiles are visually engaging and have a slick user interface. As you may have noticed, the content on the profile page is organized into "reels" which someone can scroll through to browse the user's content. As a whole, the profile, while aesthetically pleasing, is minimalistic to intentionally reduce the amount of clutter on the screen. These elements - simple yet visually engaging - are something that we want to capture in our logo as well.
I hope that helps. Good luck!