The mission of Shopseen is to simplify all aspects of operating a retail business and manage it from a single, elegant interface.
You can see a little more detail here:
Note that while the site is currently built on vanilla Twitter Bootstrap, it won't necessarily use this particular color scheme or font.
The main ideas the logo should convey are simplicity and calm. We're looking for a minimalist logo.
The company is a business to business cloud-based service that makes life easier for retail business owners through well-designed technology. Within this retail industry, fashion is the biggest sub-category. The skew is slightly feminine but please do not send girly designs. The Pinterest logo is slightly cursive and slanted but works well because it is still universal. Our service is B2B so should not feel overly playful skewing toward shoppers and consumers.
We're looking for a very simple but bold and iconic logo. This would be done through the mark and the written logo. Both should be considered as part of the design. The mark is they key component and will be used on its own as much as possible, as favicon, site logo, mobile icon, etc... If the mark happens to be a form of S, so be it. It need not be a literal representation of a retail store. The written logo should be a nice simple, modern font in an appropriate color that works well with it.