I am a creative director of a well known financial company.
I am looking to have ONLY our mountain logo to be updated. The keyword is an update. I'm looking to keep our current shape. I want to modernize our logo, but still have it look like a mountain/the same, just sexier. I want to unique usage playing with negative space pushing the white for snow and black for shadows. I'll leave it up to you to come up with options.
Please show the usage of blue (0A608C) in the mountain, all other colors are optional. However, what you do with the colored version please have a black and white version as well.
What I don't like about our current logo are the sharp lines that make up the mountain face(s). I know it's a mountain, but I don't like hows the lines are pointing in all direction. It one massive blob. I want line from thin to thick. I want form and function. It needs to have a luxurious feel to it.
Keep in mind I am thinking of an update. Think the new Pepsi logo from the old one. It's the same logo as the old one just slightly different.
I've attached a couple images for inspiration ONLY and the original AI file.