Information Technology and Communications company that is based in Hong Kong with global presence and operations also in Australia.
The brand is setup to facilitate sales of a range of networking products and services.
The core offerrings are mostly oriented towards the sale of the Viprinet products but the brand itself must stand alone and also be able to represent the core values.
The core values are:
• Quality is premium
• Simplicity is sophistication
• Networks can be made premium and simple
3 Products & Services
• Viprinet range of bonding products and accessories
• Other 3rd party sundry accessories
• Consulting Services to setup and manage networks
• Rental of network solutions including Viprinet
• Premium technology solutions for networks
• Bolt-on feature items to networks
• Bolt-on facilities to enhance networks
• Support of network products and services
• Wireless & Mobility network technologies
• Network Security solutions
• Emerging network technologies
4 Colours & Style
We like the green flavours used in the Viprinet logo and style materials - see http://www.viprinet.com
The style of the logo must be clean and fresh, simple and not cliche.
The freshness and clean lines of Microsoft.com website are good but we are about premium networks not everyday software.
The Viprinet logo is strikingly different - we like that edge
5 Target Audience
Our target audience is global and they purchase networks and associated solutions for their businesses and their customers.
Age group: 20 - 50 yo
Gender: Mostly male audience but do not want to alienate females.
Nationality: Open - Must include Asian, North American, Middle Eastern, European and Australian.
Size: SME, Meduim Enterprise, Large Enterprise, National Corporations, Governments, through to Multi-national corporations
Segments: IT Systems Integrators, Retail and Multi-location businesses especially franchises, IT consultants, Network providers (Voice & Data), Hosted Solution Providers, Government, Emergency Services, Broadcast Media, News Agencies, Multimedia content providers, Security Providers, ISP's, Conference Centres, Sporting Arenas, and other organisations.
Viplink = V.I.P. Link
Meaning - Especially appealing to the notion of VIP QUALITY Link meaning Network links - business links
VIP = Special, quality, premium
Link = Networks, linking, IT, Telco, data
Special - of a distinct or particular kind or character, distinguished or different from what is ordinary or usual
Quality - an essential or distinctive characteristic, property, or attribute, character with respect to fineness, or grade of excellence, high grade; superiority; excellence
Premium - of exceptional quality or greater value than others of its kind; superior
Networks - a system of interrelated relationships, buildings, offices, stations, locations etc., especially over a large area or throughout a country, territory, region, etc
Linking - anything serving to connect one part or thing with another; a bond or tie, a unit in a communications system
IT - the development, implementation, and maintenance of computer hardware and software systems to organise and communicate information electronically.
Telco - a telecommunications company which may or may not provide other phone services such operating long- distance/international backbones but the name telco usually emphasises its operation as a local service provider.
Data - individual facts, statistics, or items of information
7 Must do
Must be simple and appealing to audience
Must be able to be used inside square formats e.g. 20x20, 40x40, 200x200
Must be suited to long-term use - e.g. will not date within 5 years
Must be suitable for Trademark
Must ensure logo is easily used as a multi-purpose logo e.g. print, embroidery, screen, etc
Must be identifyable as being a technology company
Must use Name as adjunct to image - i.e. not use name in the image
Must visually appeal as being quality brand
Must use public or free fonts and provide these as part of the design
8 Must not do
Must NOT breach any Trademark
Must NOT be passing off as any other company
Must NOT be a duplicate of another logo
Must NOT breach any Copyright
Must NOT be offensive in any way including cultural sensitivities
9 Fine Print
Final imagery of winner must be delivered in multiple full vector based formats - .EPS .PNG .AI .TIFF etc
Final imagery of winner must be delivered in 300dpi rendered formats .JPG .GIF .BMP of at least 2000pixels wide
Final imagery of winner must be delivered within 24 hours of winner being announced
Final design must have all Copyright rights transferred to the competition organiser
Any questions welcomed - please email directly