- We would like to convey a sense of energy and sophistication. The whole point of our name is that we are "accelerating" businesses to generate more sales and be more profitable by using our services.
- Although not necessary, imagery that portrays "moving forward" may look good on the logo
- The focus should be on the word "accel" and then somewhere "business solutions" could be shown secondary - perhaps below or to the right. Ideally our company would just be named "accel" but that name was taken so we had to add "business solutions" to the end. Since we operate mostly in one geographic area where there is no other "accel", people just need to remember that one word for it to stick in their minds.
- Our colors are yellow on black (feel free to fool around with different shades/gradients of yellow, we're not married to any specific rgb combination). We'd also like to see you try to incorporate a few other colors that you think will look good in the design as well. We'll provide lots of feedback as you go :)
- We also need something that will work well on a white background (for our stationary). So I guess we need two copies - a black background and a white background
- Right now our logo is entirely lower case, which we kind of like. But we are entirely open to upper case as well.
Please do not see these points as restrictions - WE ARE VERY OPEN TO ANYTHING :) these are just guidelines