Picking investments in your retirement plan is daunting and complicated. Hiring a human adviser is enormously expensive. We want to make high-quality investment selection available to everyone for a tenth of the price of a human.
Our investment strategies are based on well-respected books, and involve no secret sauce. We aim to be transparent and honest. We will even provide the selections for free to website visitors. If someone prefers DIY, that's fine. We charge only if you want us to do the transactions for you.
Our target audience is people without huge investment accounts, $200K and under. They are completely uninteresting to human advisors.
We suspect that most of our clients aren't comfortable with math or investment concepts. We try to avoid complicated financial jargon, and give the client easy to read, clear choices.
Our values are transparency, trust, and simplicity.
We come from technical, not Wall Street backgrounds, and truly want to help people to a more comfortable retirement.