Parvera is a new range of Mens and Womens Watches that will be mid level prices, but we want to attract a very classy and upmarket look. We want the logo to represent the watches initially but we may also use on a range of Sunglasses/ Optical Frames in the future as well.
Target Market is men and women and age range is from 25-55.
Parvera watches will offer great quality at a reasonable price in comparison to others at this level in the market. We will be competiting with brands such as D&G for Women and Seiko for Men and other mid-level priced watches.
The consumers most likely to wear Parvera will be those looking for a very good quality watch at a slightly lower price than the brands mentioned above.
A Parvera watch will represent quality and affordability.
The main element we are looking for is the logo font & possible symbol/ mark.
A possible slogan that could be attached is:
"On Par with the Very Best"
I would like to see a design with the slogan and without the slogan.
Thanks and I look very forward to your designs.