My business is currently a solo consulting firm, WyzGuy Consulting, that does internet marketing and sales automation for small businesses. I basically help my clients increase revenues.
The core values for my consulting business are:
* Integrity - I am extremely honest about expectations and do what I say I will do...always. Integrity is a key core value for myself personally and my business.
* Wisdom - I have over 20 years of experience that covers software development, automation, IT consulting and marketing/sales automation. I essentially bring a wealth of experience and expertise to the small business niche.
* Intelligence - helping small business owners make intelligent decisions for their business.
* Innovation - I help business innovate through automation of marketing and sales workflows resulting in increased revenue.
As mentioned, the consulting business does marketing and sales automation technology for small businesses, which requires me to be creative, smart, innovative and on the cutting edge of internet marketing. Since I also mainly work with small businesses and the technology/practices that impact their revenue streams, this means I have to have very high integrity as well as be Best Practices oriented.
The idea here is exploding revenue through smart marketing strategies/technology, yet well-grounded in sound business practices and "Best Practices".
I will also feel comfortable with a logo that is memorable in some clever way, something that stands out, is intriguing or causes people to pause and take note when they see it. Although I place high value on a logo that is graphically appealing, I'm even more interested in the meaning behind it and that it reflects my core values: intelligence, wisdom, innovation and integrity. When potential clients see the logo I’d like them to be impressed and curious enough to learn more about what I do.
I am definitely seeking an abstract "mark" (maybe pictorial) with my business name next to it -- horizontally laid out. The font(s) used should be professional and modern. The mark should be an abstract and not contain any letters from my company name. In fact here is a link to graphic that contains a very good representation of what I think the mark should resemble. Any strong deviations from this image will not be acceptable.
With regard to the image contained at the referenced link that I like for the mark design. Obviously you cannot copy it exactly for copyright reasons, but it also contains too much detail. I do understand that a much simplified version will be necessary. The elements that I will need to see are the head, brain, light bulb (inside) and gear (inside).
Colors used for the "mark" need to instil trust, integrity, consistency, yet with a strong splash of innovation. Hence the request for the following colors: Blue (#194B8A), Blue-Grey (#93A1B8), a splash of Orange (#ED6933) and of course White (#FFF).