Make a vocational school cool with your creative, elegant design!

Education

The "C" in C-School stands for "Communications". Our target audience is communications and public relations professionals who work at Fortune 500 companies. We're an online training academy that helps our audience quickly pick up new skills to stay sharp in their field and make immediate positive impact on their jobs. The type of work our audience does falls into two broad categories: creative and analytical. The creative category includes activities like writing, editing, video production, graphic design, public speaking, media pitching and more. The analytical category includes activities like research, strategic planning, audience analysis, social media analytics, crisis management, behavioral science, data analysis, financial statement analysis and more. People in this work are usually very good in the creative category but not as strong in the analytical category. At C-School, we teach them skills to be sharp in the analytical category and how to couple that with their strengths in the creative category to be much more effective. The logo should look clean, elegant and professional. Further, it should convey that we teach skills that help C-School students merge their creative/engagement skills with stronger analytical/quantitative/measurement skills. Please use our existing brand colors in your design and show a version in white as well. The logo must look great, standout and be readable whether at a small or very large scale.

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