It's not mandatory to be included in the final design, but the final design must harmonize with them.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are satisfied with our current logo (see http://www.keliweb.it ), we just need a mascot or a character to help distinguish our brand. You can take inspiration to HostGator's crocodile as a reference, but of course we don't want a crocodile! :-)