Hello there, Designers!
I've been asked to write a few words for you to help describe Mediaxus so that you have a better idea of what type of logo you should design. I’m not here to tell you what font style or size to use on the lettering, or what symbols (if any) should be in the logo. My goal is simply to tell you what the company is all about, and that will hopefully inspire you to know what kind of logo to make.
WHAT IS MEDIAXUS?
Mediaxus is the next wave in online entertainment. The name means both that users have “access” to a lot of material (in kind of a play on words) and that the site is a “nexus” for everyone’s entertainment needs.
THE BIGGEST LIBRARY ONLINE ANYWHERE
Mediaxus is a website/application that plays streaming movies and TV shows for its audience. Viewers can play the content directly from the site or use the application for their phones and TV sets. So far, so good—but it sounds just like Netflix, right? Well, Mediaxus is also going to offer music streaming on its site and apps. No other site has both the video and audio. It’s like taking the best aspects of Netflix and Spotify and putting them into one application.
THE BEST FAMILY FILTER ON THE PLANET
For most sites, ratings blocking for kids is either non-existent or an afterthought. On Mediaxus, it’s one of the primary reasons for the site’s existence. As unsafe media flies around everywhere, with parents often feeling helpless about what to allow and what to block for their kids, Mediaxus plans to put the control back in the parents’ hands. The site will offer the most unique and customizable filter on the planet, letting parents set different levels for language, sexuality, and violence as they see fit.
But what about the parents, you say? What if they want to watch Breaking Bad when their kids go to bed? Will the system block them? Do they have to keep changing the settings all the time? Not to worry, because . . .
MEDIAXUS OFFERS THREE DIFFERENT ACCOUNTS
The site allows users to maintain three different accounts for different family members. So the parents can watch whatever they want, while the youngest kid gets safely entertained by Winnie the Pooh, while the 15-year-old can watch The Dark Knight with the family but doesn’t have access to everything.
LOTS OF OTHER FEATURES
There will be ways to rate and review what users have seen or listened to on the site. Users can also let their followers on Facebook and Twitter know what they’re watching. They can even make playlists (from “Action Movies” and “Romance” to simply “My List” or “Playlist for Kids”). And more features are planned to be added as time goes on; to name one example, we hope to offer viewers the option to watch the TV edits of certain films with heavy content in them. Mediaxus plans to continue to grow and expand over time.
--The largest online library of TV shows, films and music on the planet.
--A unique filter puts the control back in the parents’ hands.
--Safe and fun for the whole family.
I hope you can come up with a logo that encapsulates these ideas!
Thank you in advance,