We have a logo now, which is a horse in an octagon, which can be seen in various places on our website (http://www.lawfather.net) and which I have attached. We have other variations, which I will upload here. Our concern with the current logo is that it is a little "thin". It does not really bring to life the power of the horse. The current logo is also rather literal, in that it's just a horse and nothing too creative on the horse or around the horse. There is not even a good use of blending horse and text. The idea for the old logo was to try and come up with something iconic, so that if a lawyer walked into a lawyer's convention, his or her eye would instantly be drawn to the red and white horse logo, that the symbol would be instantly recognizable, and the lawyer would say, "Oh, there's the Law Father booth." But the small size of the horse, and the attempt to incorporate the whole body has diminished that effect. From a distance, it's hard to make out what the logo is. So what we want to do is keep the play on the horse, but we are open to ANY ideas you have, new illustrations, even new color schemes, so that we can attempt to make a logo that is truly iconic. In my attachments, I am including old logos, a new vector file of a horse image I just purchased, as well as a brochure that was made for one of our marketing programs that was well done (although it uses the old logo as well, so I would use it with cation). Hopefully these, and your own ideas will spark something truly creative and iconic! We want to stand out from the legal world, so no granite columns, or gavels, or scales of justice. We are a multimedia company with a rock and roll edge, and we want that to come through. Good luck!
Think about the horse illustration of the dotted horse I uploaded, or any of the hawks, ships, eagles, etc and if they were to fade to 0 (zeros) and 1 (ones), knowing that is the language of technology. Also keep the word "Action" in mind. We want our customers to know that we are doing work, and that we are aggressive in our work. If you can find a way to incorporate a legal symbol, I would be open to it - I just don't want a gavel slapped on something for no reason. Thank you!