I intend NEX to be a brand that will have a series of products under it. NEX.PHOTOS is the first one. We will have NEX.HOUSE, NEX.REPAIR etc. So I want this logo to be modifable for future products. An possible idea is to have an integrated two-parts logo
The first part is about this NEX brand, which I intend to REUSE for other products. The 2nd part is about the PHOTOS, which will be changed out for the next product. That's just my idea and I'd love to see other ideas as long as it can achieve my goal of adapting to future products.
Some examples of good designs include the Adobe set of suites, the different software under Google. Their logo look consistent and carries the brand nicely. In my case, because mine is a new company, so I need more emphasis on the brand NEX, whereas Adobe and Google are established brands identity, their product logos don't need to spell out "Adobe" or "Google" in there.
The combined logo has to be usable as an mobile app icon. So it can't be too complex, yet it has room to be modified to other products.
The contest winner has to demonstrate the logo design can be adapted to other future products (such as NEX.HOUSE, NEX.REPAIR)