Lee2.reams got their new logo design by running a design contest:
Online accounting marketplace needs an awesome new logo.
Check out Lee2.reams's Logo design contest…
Accounting & Financial
CountingWorks is an online marketplace for small business owners to get accounting and finance help from CPAs, accountants, bookkeepers and financial professionals. Based on what the small business owner needs, we match them up with 5-star rated, technology-enabled, qualified accounting and financial professionals from across the United States. The small business owner might choose someone long-term or short-term, locally or virtually "in the cloud" with the professional located anywhere.
Other color requirements
Prefer blues, greens, orange, perhaps black or grey -- but open to other colors and combinations as well, usually best to provide 2-3 color options. Do not prefer red, pink nor do we like orange/black or orange/green combinations.
We would like to have the logo / icon to represent trust, experience, partnership, success, approachability, security, personal 1-to-1 relationships between small businesses and accountants. CountingWorks should be inviting and a place you would be willing to recommend to a friend who needs an accountant. Our service is primarily a WEBSITE, so please be sure to include at least one version of your logo design with an icon to the left of the words, to make it conducive to having the logo in the upper left corner of the website. "CountingWorks" should be all one word, all on one line. If you choose to make one of the words more bold than the other (this is optional), we prefer to have "Counting" more bold than "Works." We have uploaded the comps for the home page layout which we are pretty happy with. The logo is just a placeholder now, but not thrilled with it. We like the simplicity and symbolism of the heal.com logo as one example of a mark that communicates what they do with their brand personality. Some designers have captured aspects of our name, our product and/or our customers within the icon, which sometimes works well. However, including too many aspects into the icon might make the design too busy and you'd have the icon working too hard to accomplish all of that. Probably better to be simple and clean with the icon, but still convey one or two aspects of our product and/or customers. Some designers have also been able to make it work well to capture both the "C" and the "W" in the icon, so that's also good (but optional) if you have a concept that does this and/or in combination with an aspect of our product. The logo should be unique, readable, clean, not too busy, sophisticated, slightly modern (but not too modern). We are open to more warm and friendly designs and colors, but many designers are choosing the more reliable and more conservative designs and colors. Some designers have also included arrows, gears, clouds (as in "cloud accounting"), charts and people into the icon -- again, some have made these work well, but again, usually have to choose one or two of these symbols to make the icon clean and readable/understandable, while also unique. Ultimately our service is about using technology to connect PEOPLE: small business owners who come to CountingWorks to find accountants they can trust. We make connections between 5-star accounting "superheroes" that save the day for small business owners who would otherwise drown in a sea of nasty numbers. So perhaps try at one concept with an icon that includes a person, people, interactions, connections, relationships, etc. Thanks for your interest and we look forward to your designs!
Every design category has flexible pricing for all budgets. Logo design starts at ¥32,199.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Lee2.reams collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Financing of all kinds
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