We're looking for a logo that's bold (in contrast), simple and easy to read. The vibe should be approachable and trendy, and in no way corporate.
1) It would be awesome if there was an icon integrated in the logo that symbolized the Re-using of eyeglass frames.
2) The logo ratio should be horizontal, not square.
3) Differentiation between the 3 words in our logo is important, but preferably not with spaces. The specific capitalization is preferred (RelensMyFrames), but we're open to other ideas.
4) I think a few colors would be sufficient (2 or 3?). Solids sound good, but mild gradients may also be used if/when necessary.
The vector version of the Technorati logo fits several of our criteria:
The files we'll need are:
Print file format - .ai (CMYK)
Web file format - .png or .jpg
This is our site (very much in progress), but I would rather alter the site's color palate (background, header, etc) around a great logo than try to restrict the logo design around what's here: