***What we do***
We provide a platform for shopping malls to build, manage, and deploy their venues to the web and mobile. The core technology provides ridiculously beautiful "tailored smart maps" that are gorgeous to look at and incorporate advanced wayfinding techniques as a package that malls can then deploy to their website or on their mobile apps.
We have a mobile application that is dedicated to the shopper and their shopping experience. It is the best mobile shopping mall experience on the market today.
We have a platform for the shopping mall owners to manage their content and deploy their maps to the web and mobile applications.
***Our target market***
The Mall Rat app itself is all about the shopper and better the mobile shopping mall experience. We want the app to appeal to that 18-35 demographic who is tech savvy but are avid shoppers. The app will incorporate ways that we can enhance a shoppers experience at the mall in a serious but fun way. We need a logo/mark to reflect this.
Shopping malls and mall property owners need to feel that this is a serious platform that is designed to help them eliminate all of the troubles with managing digital content but also know that this platform means shopping!
I have attached our current logo and mark that we are using. We've been told on many occasions that the app is fantastic but that it feels like its targeting a very young demographic. Definite no no...
There is NO limit to what you can submit. The logo can be whatever you feel is the best way to reach out to the target market we want. Anything goes!
We need the help of the 99Design community to create an amazing logo for us and to hit that target demographic. Good luck!