Helme is a play on the Helm of a ship - so think directing a ship / nautical themes. Our current homemade logo is the steering wheel of a ship. Financial forecasts and planning are a big part of our offering, so a sense of looking forward / having a vantage point / captaining a ship is key. Please check out our current homepage (http://www.helme.io) to get a sense of what we’re about before you start!
The logo should work both in color and in black and white and should be web friendly (we want to put this at the top of our business cards, in our app, and as a favicon)
We want our name to sit to the side of the logo, so our full name should not be a part of the design.
Logos with a steering wheel with a basic H in the middle will be immediately rejected; we're looking for a little more than that.
--------------------Finalist Update -------------------------
Thank you all so much for your submissions so far. I'm excited about the group of designers we have - you all are very talented. Here's an update to what we are looking for:
Generally, we want as many new concepts as possible. The wheel with a chart on the inside is a good one, but has dominated the process so far.
The feelings we want to convey are: Clarity, control, decision-making, confidence, insight.
The logo has to look good at a small and large scale - if it doesn't work at 50x50 pixels then it's too busy. It should also look good in black and white,
We want a san serif font; the serif's are too formal for what we're looking for.
An icon with the name of Helme to the side is preferable to an icon with the name below.
Thanks, and we're looking forward to seeing what you come up with.