DBTGRP needed a new logo design and created a contest on 99designs.
A winner was selected from 359 designs submitted by 40 freelance designers.
Debeaut Group
We are company with subsidiaries: Debeaut Cars, a luxury car rental business, and Debeaut Hair, a luxury beauty business.
We would like to explore "Debeaut" done in script typography. The company name is pronounced as Debut, and to get this pronunciation across, we think the "B" could be capital. So, the logo could appear as DeBeaut. Another option would be to stress the pronunciation difference with an accent placed above the first Débeaut or DéBeaut (try using a dot or horizontal stroke for the accent). We prefer more upright script than italic.
The simpler the logo the better, but the devil is in the details (logo overall should look balanced)! The script should look custom to the business and not look an "off the shelf" typeface - see Oath Craft Pizza, Oneline, Bullfinch, Logossip, and Flow examples.
Keep in mind "Group", "Cars", and "Hair" should just describe the business subsidiary. Please do not use script for this, and explore sans serif typography. "Cars" could be in a shade of blue or teal, while "Hair" could be yellow, purple, or orange. Regardless, for the time being please focus on fine tuning the primary logo: "Debeaut Group". Cars and Hair can be added at the end on the submission period.
Overall, it should be able to be easily read and recognizable in small social media icon formats and large store signage. Again, I can't stress balance enough.
Please see examples of logos and images provided for design direction. Thank you!
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