This competition has very specific criteria. Please read the following carefully - designs that do not at least attempt to meet the following criteria will not be selected sorry.
The logo will be used in two primary locations which determine the logo colours.
1. Red background (website header)
The logo should work on a red background (Hex color code is #AA0000).
2. White background (eg business card)
The logo should also work on a white background (with simplified colours eg black only)
I'm not suggesting you must use colour in the logo, but if you do please make sure that you show how the logo will look in both locations.
The logo should comprise two parts - the brand-name text "PVTL" or lowercase "pvtl" and a small abstract or designed mark.
Brand-name text (pvtl or PVTL):
This is the company name, and so should be elegant and clearly legible. I have included an example of a text mark that I have made, which I like so you can get a sense of the style that I'm interested in. Note that it is Helvetica letters arranged closer together. You don't have to replicate this example for the text, but it is an example of a text layout/font that I like a lot.
Please feel free to try other fonts or styles, but I'm more of a Helvetica kind-of-guy than ComicSans, if you know what I mean.
If you can't improve the text mark, please try to replicate the example...
This is where I'm not really sure of what I want. The elements of the mark must include the numbers 1, 0 and the greek letter alpha. I'm looking for creative ways to combine these three shapes that represents one or more of the following concepts (related to the company's primary work):
The design mark should be to the left of the brand-name, both should be the same height.
Any questions, please ask!