Thanks for taking the time and reading through our job post. We are a 2 year old London based fashion brand that has been growing rapidly since the start.
On major element we must improve in our business is our branding. We have tried and used several logos and typefaces. However we still don’t feel a wow factor to our branding, we don’t feel that our name and brand really stick in people’s minds or stand out.
A lot of our customers buy from us because they love our products not because of our name. We would like to create a visual representation of our brand that has a wow factor and enables us to use it powerfully and consistently on our products. We want a logo that makes us stand out and identifies us from far.
Our main line of business is denim and we also do various products, which most of them will be launched soon like tracksuits, jackets, hoodies, for men and women.
So it’s extremely important that our logo:
1. Is unisex and can be applied on both menswear and womenswear.
2. Be clear and have a powerful, unique impression.
3. A text logo Legend London which we can use separately from the picture logo.
4. A picture logo that symbolises the brand’s ethos (greatness, achievement, confidence, and leaving a legacy),
5. A pattern that we can use on our products.
6. Our branding must combine activewear on one end and a fashion element to it. We are not completely a sportswear brand like Nike and we are not a completely fashion brand like Valentino. We are somewhere in the middle.
For example for the picture logo what do you see as legendary? A flag? Statue? Throne? Whatever you feel symbolises greatness and achievement while fitting it to look good on our clothing. Please click the link below to see similar products to the ones we will be launching soon:
Our primary target audience are 18-24 year olds based in the Europe, USA, and Australia. They are interested in:
2. Athleisure, Streetwear, hypebeast, urban fashion. We are becoming the brand that active people wear outside the gym.
3. A lot of our customers are also interested in clubbing, music festivals, and partying.
4. They are also frequent travellers to places where they can find good beaches and parties like Ibiza, Zakynthos, and Thailand.
We currently have a logo but we feel we have outgrown the initial concept as many of our customers say it looks like Versace and we don’t want to be seen like we’re copying another brand.
The problems with our current logos is that:
• We feel it’s got too many details, which makes it look like an illustration more than a logo.
• We want to print the logo on T-shirts with different colors, so it should be designed in a way that it looks good on different colors.
• The initial logo is to be made in black color with white backgrounds.
• it is important for the logo include a pattern of some sort whether within the main logo or separately. The pattern (monogram) can be used as a tape on the sides of trousers, or hoodie sleeves. You can see examples in the files attached.
• We want our logo to portray our brand smartly and creatively. Also to have a powerful meaning. Our brand name is Legend London and we try to make our customers to feel legendary, confident, great, and brave.
Finally I have attached pictures of several logos that are not exactly what we want but felt they are relatively a bit closer to the sort of thing we are looking for. I also attached some pictures of the sort of clothing we will be printing our logo on and sort of designs we will launch.
If you also feel that you can create something different than the current concept but pretty sure it will represent our brand in a much powerful way feel free to share it.
In summary we want something SIMPLE yet POWERFUL and creates a WOW factor when people see it. Please visit our website legendlondon.co to see our home page and how we look also please visit our Instagram @legendlondon.co to see who wears our brand.