Our company sells clothing, accessories and general apparel. Currently the target market is athletic in nature but may evolve into standard areas of fashion or even consumer goods and products.
In the periodic table of elements, the symbol for "Iron" is "Fe". Thus, at her chemical and atomic level, a "Fe-Male" is actually an iron man.
The concept of the logo is to empower women with a mindset of strength, courage and conviction in whatever they do. The target market is yet to be fully determined, but could potentially be all women 18-65:
- The workout fanatic that wants to strengthen herself physically
- The working mom that is balancing family with 60+ hours of work
- The breast cancer patient that is getting treatment
- The police officer that is in a predominantly male profession
- The soldier who is out risking their life for their country
- The young professional working hard in the face of pay inequality
- The stay-at-home mom whose job is never adequately appreciated
Women are powerful creatures and the goal of this brand is to reinforce that with a brand that shares that same mindset and passion.