We are a small startup called seekr. Our business is selling lifestyle and travel products. The main marketing will be via facebook and instagram. Our first products are high quality backpacks made of sustainable and renewable kraft paper for all those who “seek the unknown, the adventures and treasures of our world”. The backpack material looks a bit like leather and can be associated as "vegan leather". Future products might be travelbags, weekender, toilet bags, sunglasses, beach towels, travel bottles, bracelets and maybe fashion.
The brand itself should stand for the spirit of wanderlust. The customer turns into a seeker for pleasure, nature, freedom and happiness after purchasing our products. The search becomes part of the customer’s life. Our mission is to inspire people with content of traveling, lifestyle and beautiful places and moments. So that the seeking never stops. The customers are between 14-40 years old (m/f), students/professionals, open minded, social media natives, travelers, fashionable but also attach importance to sustainability.
The logo can include anything from plants, animals, landscape silhouettes over to any other symbol/figures. We don’t have a fixed idea yet. It should be suitable to stitch or print on backpack surfaces, zipper, shirts, bottle caps, bracelet tags and towels. It might contain one or more symbols and the brandname "seekr" below or intigrated, so the symbol can also be used as a logo on smaller surfaces without the text "seekr".
Please see our references (logos and pictures) this is the style we stand for. We also attatched a picture of our product. so you can have an idea how it should look like.