Ideation of logo
Satori is the Japanese word for the first glimpse of enlightenment.
I chose to represent it through the concept of "enso", a calligraphy drill to focus your mind by drawing a nearly perfect circle in one fluid motion with an inkbrush
the logo is
1) the turn-on off icon used in most appliances. A vertical line through a circle representing a "zero" and a "one", the building blocks of the binary code - made as two Chinese calligraphy brush strokes, a circle, and a vertical line
2) Enso as a pixelated round circle with a possible QR code hidden inside
3) Enso Logo with zeros and ones (binary code) within the brush strokes or around it
The palettes we will be using are the bamboo - the fastest growing plant in the world. It is found anywhere, spreads easily and grows incredibly fast.
It's sturdy and flexible, breaks if you treat it badly, but applied intelligently, it can build temples, palaces, cities
Palettes to consider:
Give us more options if you have them!
"We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run."
- Roy Amara, past president of The Institute for the Future.
At Satori Insights, we look at what’s behind how people think.
We collect and analyze data from numerable sources to better understand and anticipate trends, and enjoy presenting it clearly as possible to a wide range of customers in multiple fields.
We aim to provide enlightenment so you can make better ongoing decisions.
Our group is formed out of financial experts and social scientists, to give a holistic view of blockchain related events.
Our team is at the crossroads of technology and humanism, always looking for a moment of clarity when things fit perfectly together.