TMG, a consulting firm specializing in telecommunications, is looking to revamp the look of its PowerPoint presentations.
The slides should look simple, modern, and clean, as our target audience is typically tech-savvy companies. However, the design shouldn’t be so minimalist as to appear generic – it should be distinctive enough to signify “TMG” to the audience. To this end, the design of the slides should be an extension of our current design language and corporate image, as seen on our logo and website. (But please do not mimic the look of our website exactly – use it more as a suggestion of what kind of design we favor.)
In our current template, graphical elements that are part of the slide design often get in the way of content. For example, a title might wrap to two or three lines, expanding beyond the “header” area, or a chart may need to take up much of the slide to be legible, interfering with the design of the page. Therefore, consider using responsive elements (that shrink or grow as needed, or that include text that shrinks or grows as needed) in addition to including additional (simpler) slide layouts to deal with these circumstances.
Similarly, our current template has a blue-green gradient background. We often include charts and graphs with white backgrounds in our presentations. The white background of the chart stands out on the gradient background of the slide, making it look less professional. Therefore, please consider how to resolve this issue, either by keeping the background of all slides white or by including an alternate slide layout with a white background.
Finally, please design the template for a 4:3 ratio, but make sure that it looks OK in other ratios (especially 16:9).