How TransitionalMarketing started their other business or advertising journey
Who are you known as?
MEDCOR Revenue Services
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
We provide revenue cycle management (RCM)/medical billing services for FQHCs (Federally Qualified Health Centers). Target audience is CEO, COO, CFO, Executive Director of Operations. Goal is to maximize revenue. Pain points include aging accounts receivable, lack of revenue due to improper billing, resolve gap in billing revenue intelligence.
What inspires you and how do you envision the design for your business?
A 3 piece Skyline tradeshow booth
The center will have a TV running a video.
We want to highlight 4 bullet points:
Increase Revenue 7% - 15%
Reduce AR 20% - 30%
Decrease Denials to 3% - 3.5%
Real Time Actionable Metrics
The logo should line up with the main message on the right. Panels are 8x10 - estimate 3 inch boarder and center panel overlap. Total booth space is 20 feet across. I've attached the specs.
Our brochure (attached) has the blue waves, so we were trying to use that in conjunction with lightning to try and make the booth image pop. The goal was to have the lines from the lightning extend throughout the booth. We liked how the lightning looked on the dark background in the center, but didn't think we could have it extend the whole booth and have the text stand out.
I've attached the designs we've done so far, but we are not happy with them. I've also attached a competitors booth image that is simple and clean. I've also attached our current booth image.
You can get creative. Our colors are blue and gray. We thought the lightning would pop, but not sure how to use it effectively. The center design can change if the lightening doesn't work. And you can use a different wave background if needed.