We're looking for a 2 sided 4x6" postcard that we'll use to promote our app. We will hand these out, so we won't be mailing (i.e. there's no need to leave room for indicia, labels, etc.).
We want the postcard to be energetic and eye-catching. It should give the viewer an idea of what the app does, and it should look unique to the app.
Overall elements to include:
-App icon and app name
-Tagline ("This app remembers your stuff")
-Something to show how the app works (e.g. screen shots)
-QR code (use a placeholder for now)
-App store badge
-CTA ("Download the app" or "Download the app and stop leaving without your stuff!"
-If you think there is a need (or room) for more copy, there is some concise content on http://www.dontleaveitapp.com/
Some info on the app:
The way the app works is that you pick an item to be reminded about, set how far you can walk away from the item before the alarm rings, and when you walk to far, the app sends you a reminder. One example, if you're at a cafe or bar with your jacket or backpack, you can set the app to remind you after you walk 60 feet so you don't leave without the item.
I think it will be helpful to include 3 sequences/frames/images that act as a "demo" of the app. The 3 steps are below, but I want the images to be vector illustrations (not real screenshots). I think that will make them look a bit more visually interesting. I am adding a zip file called "design inspiration" that might help explain the kind of look I'm thinking for this. The illustration of the screens should be more of a representation of the screen, than the actual screen (like how this is an example a representation of a website vs the real thing: https://cl.ly/432l1b3x1N1t). That will also allow for a little visual explanation. For example, for the Perimeter screen (step 2), there could be an arrow showing how you pull the handle to stretch the area (rough example: https://cl.ly/1P3c0X0d0p2B). Another example, for the reminder (step 3), there could be some "alert" or "vibration" visual queues (rough example: https://cl.ly/093z1J1N2l3r).
Step 1: Choose an item... (home screen of app)
Step 2: Set your perimeter distance… (perimeter screen)
Step 3: Get reminded when you walk away! (push notification)
Looking forward to seeing what you come up with.